Invite all your customers to review your business

Build a more accurate representation of your business by proactively encouraging all your customers to give you feedback

A graphic illustrating reaching out to customers to provide a star rating

An icon of a person and a chat bubble

People will choose a product with more reviews over a similar product with a higher rating but fewer reviews.

(Study from the Association for Psychological Science)

undefined

Businesses collecting reviews on Trustpilot see an average uplift of 30% more clicks in search.

(Trustpilot data, 2018 - 2021)

An icon of a computer chip

88% of all companies that introduced automation in 2023 increased their TrustScore.

(Trustpilot data analysis, February 2024)

Combat the negativity bias

Those who've had a negative experience are the most likely to seek out and review your company publicly. By inviting all of your customers, you’ll significantly increase your chances of a more balanced view of your company.

A graphic highlighting a negative review with a 3 star rating

Start collecting verified reviews

CogwheelA line styled icon from Orion Icon Library.

Trustpilot APIs

Effortlessly reach out to your customers at scale

Automated invitations

Set up automatic review requests to collect customer feedback without lifting a finger

Customizable review invitations

Personalize invitations to match your brand’s voice

Text CheckedA line styled icon from Orion Icon Library.

Customizable email reminders

Increase response rates with on-brand reminders

Secure ShoppingA line styled icon from Orion Icon Library.

Integrations for review invitations

Connect with HubSpot, Shopify, Wix, WooCommerce and more.

A graphic of a smartphone displaying the Muck Munchers website

Muck Munchers, a brand of natural, biological septic tank treatment products, boosted online sales revenue by 27% after switching to Trustpilot.

By using Trustpilot features to automate review invitations, they were able to collect more reviews and boost confidence among consumers.

Inviting your customers to review your business is just one way to build trust, grow, and improve

A graphic of a smartphone displaying stats on the number of reviews received, split by source - including organic, automatic invitation, manual invitation and generated link

Reassure your customers that you're listening by replying to reviews and informing future strategy with their feedback

Engage with customer feedback →

A graphic of a smartphone highlighting Trustpilot widgets which showcase a review and a micro review count

Let your customers do the selling. Social proof accelerates conversions at every stage of the purchasing journey

Accelerate conversions with social proof →

An Orange graphic demonstrating Company details, Trustpilot score and data

Don't let customer feedback go to waste. Inform your strategy with insights and data to navigate to success

Use insights to improve business strategy →