How brands can navigate AEO in 2026: Advice from "AI experts at Jellyfish"

Is your brand visible where AI makes decisions?

In 2026, search rankings are no longer the final gatekeeper. As AI Overviews and conversational assistants become the primary way consumers discover brands, visibility is decided inside the AI model — before anyone clicks. Today’s AI systems prioritize verified truth, third-party consensus, and machine-readable authority over brand-owned claims. If your brand isn’t trusted by the models, it won’t be recommended.

Join Michelle Wrede from Trustpilot and Chris Krizsak from Jellyfish to learn how brands can navigate AEO (Answer Engine Optimization) in 2026 and stay visible in an AI-driven world.

During the session you will get a chance to:

• Understand how AI evaluates credibility and “ground truth”

• Learn why third-party signals now outweigh traditional SEO

• Turn trust and reputation into machine-readable authority