This SEO guide is a guest post is by John Doherty, the founder of Credo, where he helps businesses connect and work with the right SEO or digital marketing agency. John is a veteran of the SEO industry and has worked both inhouse (HotPads/Trulia) as well as in agencies (Distilled/DMi Partners), so he understands both sides of the market through deep personal experience. In his personal life, he lived in Denver and is married to Courtney. Together they have a black lab mix named Butterbean. You can find John most easily on Twitter @dohertyjf.
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