Staking a claim for an industry-leading reputation
The challenge
National Claims is a UK-based claims company, helping its customers receive the compensation they deserve for all kinds of injury and housing disrepair claims. It prides itself on going above and beyond, fighting for what’s right - whether that’s through a compensation claim or at the source of the issue. National Claims takes a personalised approach and offers an unparalleled level of service to people who are often overwhelmed by their situation by assisting with paperwork, phoning third parties for clients and taking time to explain the often daunting process.
However, there is a negative stereotype surrounding this kind of service, which National Claims wanted to shatter. National Claims knew that its Trustpilot reviews would play a huge role in challenging the giants of the industry. That's why the team made it their mission to become the highest-rated claims management company on Trustpilot through their outstanding and unique service.
The solution
Since rebranding two years ago, National Claims has incorporated Trustpilot into every one of its customer touchpoints. Trustpilot widgets and a direct call to action feature on every page, and the National Claims homepage includes a carousel of its most recent five-star reviews.
National Claims also promotes its Trustpilot reviews and excellent TrustScore on Google and on all its social channels to offer reassurance that it's a company people can trust with their claim.
The results
+22% Click-through rate |+447% Web traffic | 57% conversion rate from Trustpilot generated leads
Partnering with Trustpilot has been transformational for National Claims. The added credibility given by featuring Trustpilot in National Claims’ digital ads has resulted in a 22% rise in click-through rates to its website, and web traffic has also increased by a massive 447% thanks to the improved visibility on search engines. National Claims’ Trustpilot page is shown among the first on Google, which has been a key factor in driving more traffic from the Trustpilot profile to its website.
It now boasts a five-star rating from over 900 reviews, and 57% of all leads generated through Trustpilot end up converting. National Claims has managed more than 2,400 claims this year, a figure Trustpilot has played a significant role towards.
Having seen the remarkable success with Trustpilot, Housing Disrepair Action (part of the National Claims Group) has launched its own review page and implemented the Standard Plus Module on its website to begin building its own reputable sub brand. Besides, the team at National Claims is also exploring the possibility of implementing the Enhance module to keep supporting their growth.
Partnering with Trustpilot has been transformational for National Claims. The added credibility given by Trustpilot has allowed the business to grow exponentially. Get a free demo with our experts on how to use trust to boost your business: Request a demo
